Music Persona brand identity
Freelance • Los Angeles • August 2022
Brand identity developed for my musical endeavors in EDM. The brand is based on a renaissance of dance music and the visuals intend to reflect this message, with nods to historic pieces and contemporary art. The CHANEY typeface was chosen for its modern appearance and heavy weight to create the logo, with the attachment of the N to the ì to solidify the intentionality of the accent. The merchandise and all deliverables have been physically produced and distributed, a few pictures can be found at the bottom.
Tagline: For A House Music Renaissance
Brand Guide
Color Palette
#E85037
#3C88C7
#RENAISSANCE
#2F2923
Typeface
Americane • Black, Bold • Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Utopia Standard • Bold, Regular, Italic • Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Mark
Stationery
Electronic Press Kit
Business Card
Postcard
Website Design & Online Presence
Brand Assets & Mix Covers
Merchandise
