Personal brand identity
Freelance • Los Angeles • August 2022
Personal brand reimagined in the summer of 2023 for professional ventures. Colors meant to reflect a sophisticated yet creative pallet that remains minimal enough in long copy to keep information organized and concise. The mark was developed from the original working typeface CHANEY, creating a clear and recognizable visual identity that can be scaled to any size. The primary type, recently updated to Americane, was selected for its contemporary feel and sans serif form that supplements the quirky yet modern theme. The secondary typeface Utopia was chosen for its academic/storybook feel and its ability to stay legible in long copy despite being slightly condensed.
Brand Guide
Color Palette
#AE6B25
#2F2923
#C2AC9C
#EEE3DC
Typeface
Americane • Black, Bold • Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Utopia Standard • Bold, Regular, Italic • Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Brand Mark
Stationery
