HIERARCHY
Visual Communication III • University of Oklahoma • Fall 2021
This assignment serves to demonstrate proficiency in the concept of hierarchy by challenging students to take an existing, poorly-structured document and change it to follow the principles of design. The selected document was the academic check sheet for visual communications majors at OU. Students were also encouraged to include a non-distracting creative flair, like color.
OU Major Planning Sheet - Before & After
LAYOUT
Visual Communication III • University of Oklahoma • Fall 2021
Assignment given in the fall of 2021 for a third year graphic design course to rebrand the Joy of Cooking series for a younger audience. As the course focuses on fluency in design principles, heavy emphasis was placed on consistency in typeface, grids, axis and overall layout.
Joy of Cooking Rebrand Project
DATA VISUALIZATION
Advertising Capstone • University of Oklahoma • Spring 2022
Deck samples from my final capstone project for advertising, where my main responsibility was deck formatting for weekly check-ins and the final client presentation. As the project spanned the entire advertising process, there was plenty of complex data in the form of primary research, media buying and budget.
Fitness Connection Final Client Deck
