ADVERTISING CAPSTONe
University of Oklahoma • Norman, Oklahoma • Spring 2022
The capstone for graduating seniors in the Advertising program at Gaylord College is a full advertising campaign for a real company; from secondary research to creative activation. Our class was assigned Fitness Connection, a high value low price gym based out of Texas. As one of many undifferentiated competitors in a saturated market, the company came to us for guidance on how to position themselves to stay afloat. My role in the group was media, so my largest contribution was the deck templates that would be adapted for our printed book as well as what were used in the final presentation to the client. In addition, I produced a creative pitch video for client using After Effects.
Tagline: Shape your experience
Deck Samples
Creative Pitch Video
Out-of-Home Deliverables
Hulu Placements
Final Client Presentation
